Module 0: Copywriting
Your copy has the power to convince a total stranger to buy something from your store. From the way you describe your product to the way you use words to drive urgency, your words can move customers into action. Copy shouldn’t be underestimated. It’s just too powerful. Avoiding product descriptions or writing generic taglines won’t do your business any good.
Module Overview
Your copy has the power to convince a total stranger to buy something from your store. From the way you describe your product to the way you use words to drive urgency, your words can move customers into action. Copy shouldn’t be underestimated. It’s just too powerful. Avoiding product descriptions or writing generic taglines won’t do your business any good.
Module Lessons
Website Copywriting
Even for talented writers, copywriting is an intentional form of writing that has to be learned and practiced. It’s a skillset that rarely comes easy.
How To Write A Homepage
By the end of this section, you’ll know how to create a targeted homepage working on your behalf and helping facilitate an intentional customer journey.
Writing Product Copy
A product description is the copy that describes the features and benefits of a product to a customer. The goal of the product description is to provide the customer with enough information to compel them to want to buy the product immediately.
About Page
The About page is there because people expect it to be. It’s become a website staple, and if you don’t have one, there is going to be a large segment of your audience that is put off by not being able to find it. That’s the paradigm we’re dealing with, so how can we turn it to our advantage?