Copywriting » Copywriting

Website Copywriting

Even for talented writers, copywriting is an intentional form of writing that has to be learned and practiced. It’s a skillset that rarely comes easy.

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More Lessons in This Module

How To Write A Homepage

By the end of this section, you’ll know how to create a targeted homepage working on your behalf and helping facilitate an intentional customer journey.

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Writing Product Copy

A product description is the copy that describes the features and benefits of a product to a customer. The goal of the product description is to provide the customer with enough information to compel them to want to buy the product immediately.

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About Page

The About page is there because people expect it to be. It’s become a website staple, and if you don’t have one, there is going to be a large segment of your audience that is put off by not being able to find it. That’s the paradigm we’re dealing with, so how can we turn it to our advantage?

Preview lesson

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