How To Write A Homepage
By the end of this section, you’ll know how to create a targeted homepage working on your behalf and helping facilitate an intentional customer journey.
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Even for talented writers, copywriting is an intentional form of writing that has to be learned and practiced. It’s a skillset that rarely comes easy.
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The About page is there because people expect it to be. It’s become a website staple, and if you don’t have one, there is going to be a large segment of your audience that is put off by not being able to find it. That’s the paradigm we’re dealing with, so how can we turn it to our advantage?
Preview lesson