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Copywriting

Copywriters are for taking a client's marketing and generating original copy ideas that grab the attention of the target audience. This can include creating website copy, slogans, blogs, product copy, and sales scripts.

Course Overview

Copywriters are for taking a client's marketing and generating original copy ideas that grab the attention of the target audience. This can include creating website copy, slogans, blogs, product copy, and sales scripts.

Course Details

  • 2 Modules
  • 11 Lessons
  • Interactive Quizzes
  • Progress Tracking

Course Curriculum

Module 0: Branding

Branding is what stays in the minds of customers after a marketing campaign has ended. In this course, you'll learn how businesses use branding to build brand loyalty.

  • Intro To Branding

    Includes Quiz
    Preview
  • Business Trademarks

    Includes Quiz
    Preview
  • Naming A Brand

    Includes Quiz
    Preview
  • Creating a Brand Voice

    Includes Quiz
    Preview
  • Positioning Statements

    Includes Quiz
    Preview
  • Defining Brand Equity

    Includes Quiz
    Preview
  • Creating Buyer Personas

    Includes Quiz
    Preview

Module 0: Copywriting

Your copy has the power to convince a total stranger to buy something from your store. From the way you describe your product to the way you use words to drive urgency, your words can move customers into action. Copy shouldn’t be underestimated. It’s just too powerful. Avoiding product descriptions or writing generic taglines won’t do your business any good.

  • Website Copywriting

    Includes Quiz
    Preview
  • How To Write A Homepage

    Includes Quiz
    Preview
  • Writing Product Copy

    Includes Quiz
    Preview
  • About Page

    Includes Quiz
    Preview

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