Copywriting
Copywriters are for taking a client's marketing and generating original copy ideas that grab the attention of the target audience. This can include creating website copy, slogans, blogs, product copy, and sales scripts.
Course Overview
Copywriters are for taking a client's marketing and generating original copy ideas that grab the attention of the target audience. This can include creating website copy, slogans, blogs, product copy, and sales scripts.
Course Details
- 2 Modules
- 11 Lessons
- Interactive Quizzes
- Progress Tracking
Course Curriculum
Module 0: Branding
Branding is what stays in the minds of customers after a marketing campaign has ended. In this course, you'll learn how businesses use branding to build brand loyalty.
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Intro To Branding
Includes Quiz -
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Business Trademarks
Includes Quiz -
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Naming A Brand
Includes Quiz -
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Creating a Brand Voice
Includes Quiz -
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Positioning Statements
Includes Quiz -
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Defining Brand Equity
Includes Quiz -
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Creating Buyer Personas
Includes Quiz
Module 0: Copywriting
Your copy has the power to convince a total stranger to buy something from your store. From the way you describe your product to the way you use words to drive urgency, your words can move customers into action. Copy shouldn’t be underestimated. It’s just too powerful. Avoiding product descriptions or writing generic taglines won’t do your business any good.
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Preview
Website Copywriting
Includes Quiz -
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How To Write A Homepage
Includes Quiz -
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Writing Product Copy
Includes Quiz -
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About Page
Includes Quiz
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