Module 0: Google Analytics
Google Analytics is the industry-standard when it comes to collecting data about users on a website. In this course, you'll learn how you can use its tools and features to achieve your marketing goals.
Module Overview
Google Analytics is the industry-standard when it comes to collecting data about users on a website. In this course, you'll learn how you can use its tools and features to achieve your marketing goals.
Module Lessons
Setting Up Google Analytics
Creating a Google Analytics account is the first step to tracking data about the visitors on your website. In this lesson, you'll learn how to set your account up the right way.
Filters
Filters give you the ability to make sense of your data and track the performance of your marketing goals. In this lesson, you'll learn how to set up effective filters in your Google Analytics account.
Audience Reports
Audience reports are the most important reports to create in Google Analytics because they give you an insight into your visitors. In this lesson, you'll learn how to use them effectively.
Google Analytics Goals
The best way to understand the effectiveness of your marketing efforts is to setup Goals on Google Analytics. In this lesson, you'll learn how to set goals for different types of marketing objectives.