Marketing Analytics » Google Analytics
Google Analytics Goals
The best way to understand the effectiveness of your marketing efforts is to setup Goals on Google Analytics. In this lesson, you'll learn how to set goals for different types of marketing objectives.
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Setting Up Google Analytics
Creating a Google Analytics account is the first step to tracking data about the visitors on your website. In this lesson, you'll learn how to set your account up the right way.
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Filters give you the ability to make sense of your data and track the performance of your marketing goals. In this lesson, you'll learn how to set up effective filters in your Google Analytics account.
Preview lessonAudience Reports
Audience reports are the most important reports to create in Google Analytics because they give you an insight into your visitors. In this lesson, you'll learn how to use them effectively.
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