Marketing Analytics
Discover how to use analytics to improve the effectiveness of your marketing campaigns.
Course Overview
Discover how to use analytics to improve the effectiveness of your marketing campaigns.
Course Details
- 3 Modules
- 11 Lessons
- Interactive Quizzes
- Progress Tracking
Course Curriculum
Module 0: Marketing Data
Keeping track of marketing data is an important part of growing a business online. In this course, you'll learn about the different tools and strategies you can use to collect and identify the right data for your marketing campaigns.
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Preview
Collecting Data
Includes Quiz -
Preview
Identifying KPIs
Includes Quiz -
Preview
Site Benchmarks
Includes Quiz -
Preview
Social Media Benchmarks
Includes Quiz -
Preview
Content Marketing Benchmarks
Includes Quiz
Module 0: Google Analytics
Google Analytics is the industry-standard when it comes to collecting data about users on a website. In this course, you'll learn how you can use its tools and features to achieve your marketing goals.
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Preview
Setting Up Google Analytics
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Preview
Filters
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Preview
Audience Reports
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Preview
Google Analytics Goals
Module 0: Google Data Studio
Google Data Studio is the most powerful tool for analyzing your Google Analytics data. In this course, you'll learn how to use it to create in-depth marketing reports.
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Preview
Setting Up Data Studio
Includes Quiz -
Preview
Creating Reports
Includes Quiz
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