Marketing Analytics

Discover how to use analytics to improve the effectiveness of your marketing campaigns.

Course Overview

Discover how to use analytics to improve the effectiveness of your marketing campaigns.

Course Details

  • 3 Modules
  • 11 Lessons
  • Interactive Quizzes
  • Progress Tracking
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Course Curriculum

Module 0: Marketing Data

Keeping track of marketing data is an important part of growing a business online. In this course, you'll learn about the different tools and strategies you can use to collect and identify the right data for your marketing campaigns.

  • Collecting Data

    Includes Quiz
    Preview

  • Identifying KPIs

    Includes Quiz
    Preview

  • Site Benchmarks

    Includes Quiz
    Preview

  • Social Media Benchmarks

    Includes Quiz
    Preview

  • Content Marketing Benchmarks

    Includes Quiz
    Preview
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Module 0: Google Analytics

Google Analytics is the industry-standard when it comes to collecting data about users on a website. In this course, you'll learn how you can use its tools and features to achieve your marketing goals.

  • Setting Up Google Analytics

    Preview

  • Filters

    Preview

  • Audience Reports

    Preview

  • Google Analytics Goals

    Preview
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Module 0: Google Data Studio

Google Data Studio is the most powerful tool for analyzing your Google Analytics data. In this course, you'll learn how to use it to create in-depth marketing reports.

  • Setting Up Data Studio

    Includes Quiz
    Preview

  • Creating Reports

    Includes Quiz
    Preview
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