Social Media
Discover how to market businesses using popular modern social media platforms.
Course Overview
Discover how to market businesses using popular modern social media platforms.
Course Details
- 9 Modules
- 43 Lessons
- Interactive Quizzes
- Progress Tracking
Course Curriculum
Module 0: Facebook
Facebook is the world's most popular social media platform and a powerful marketing tool for businesses who want to reach targeted audiences. In this course, you'll discover how businesses use the platform to increase their brand awareness.
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Preview
Creating an Account
Includes Quiz -
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Content Pillars
Includes Quiz -
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Researching Posts
Includes Quiz -
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Facebook Video Marketing
Includes Quiz -
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Facebook Post Captions
Includes Quiz -
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Social Media Scheduling Tools
Includes Quiz -
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Responding to Comments
Includes Quiz -
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How to Use Meta Business Suite
Includes Quiz
Module 0: Twitter
Twitter is an excellent marketing platform for businesses who want to target audiences with shared interests. In this course, you'll learn about the strategies and tools you can use to make the most out of the platform.
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Preview
Setting up a Twitter Profile
Includes Quiz -
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Creating Hashtags For Tweets
Includes Quiz -
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Adding Images & Videos to Tweets
Includes Quiz -
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ABC Tweets
Includes Quiz -
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Retweeting Content
Includes Quiz
Module 0: Instagram
With Instagram, you can reach a large audience using a variety of visual posts. In this course, you'll discover the best tips and strategies for increasing your ROI on Instagram.
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Preview
Setting Up Your Instagram Account
Includes Quiz -
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Types Of Posts
Includes Quiz -
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Instagram Captions
Includes Quiz -
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Content Curation
Includes Quiz -
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Creating Stories
Includes Quiz -
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Posting Schedule
Includes Quiz -
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Measuring Engagement
Includes Quiz -
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Instagram Reels
Includes Quiz -
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Other Video Options
Includes Quiz
Module 0: Google
Businesses that have a listing on Google receive more reviews and local search traffic than businesses that don't. In this course, you'll discover to how to leverage Google's My Business platform for any business.
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Preview
Claim Your Business
Includes Quiz -
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Adding a Listing To Google Maps
Includes Quiz -
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Managing User Reviews
Includes Quiz -
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Reporting Users
Includes Quiz
Module 0: Yelp
Millions of people log into Yelp every day to leave reviews about the businesses they've visited. As a marketer, you need to know how to get people to leave positive reviews and how to respond to negative user feedback. In this course, you'll learn how to do that.
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Yelp account setup
Includes Quiz -
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Yelp reviews
Includes Quiz -
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Yelp photos
Includes Quiz
Module 0: LinkedIn
LinkedIn is the leading social media platform for businesses and professionals. In this course, you'll learn how you can use it grow your audience.
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Intro to LinkedIn
Includes Quiz -
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Optimizing your LinkedIn profile
Includes Quiz -
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Building your brand organically
Includes Quiz -
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User engagement
Includes Quiz -
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LinkedIn groups
Includes Quiz
Module 0: Pinterest Marketing
Lesson 1: An Introduction to Pinterest Lesson 2: Marketing on Pinterest Lesson 3: Pinterest Best Practices
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An Introduction to Pinterest
Includes Quiz -
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Marketing on Pinterest
Includes Quiz -
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Pinterest Best Practices
Includes Quiz
Module 0: TikTok Marketing
Lesson 1: Why you should leverage TikTok Lesson 2: Getting started on TikTok Lesson 3: How to make a TikTok video Lesson 4: How to get more video views
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Why You Should Leverage TikTok
Includes Quiz -
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Getting Started on TikTok
Includes Quiz -
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How to Make a TikTok video
Includes Quiz -
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How to Get More Video Views
Includes Quiz
Module 0: YouTube Marketing
Lesson 1: Introduction to YouTube Marketing Lesson 2: Recording & Optimization
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Introduction to YouTube Marketing
Includes Quiz -
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Recording & Optimization
Includes Quiz
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