Module 0: Facebook
Facebook is the world's most popular social media platform and a powerful marketing tool for businesses who want to reach targeted audiences. In this course, you'll discover how businesses use the platform to increase their brand awareness.
Module Overview
Facebook is the world's most popular social media platform and a powerful marketing tool for businesses who want to reach targeted audiences. In this course, you'll discover how businesses use the platform to increase their brand awareness.
Module Lessons
Creating an Account
Organic social media marketing is an important part of your social media strategy. In this lesson, you'll learn more about Facebook and how to set up your Facebook business page.
Content Pillars
Content pillars are the types of content you need to create for your social media channels. Let's learn about what they are and how they work.
Researching Posts
Before spending a ton of time creating content, it helps to have a good sense of what types of content are going to produce results and which aren’t. Learn more in this lesson.
Facebook Video Marketing
Sharing videos on your Facebook page will help you increase user engagement and the reach of your posts. In this lesson, you'll learn more about video content for Facebook.
Facebook Post Captions
You don't have to be a great writer to write captions for your Facebook posts. This lesson shares a few tips and strategies you can use to make your captions stand out.
Social Media Scheduling Tools
As a social media marketer, automating content publication process will free up your time to work on other tasks. This lesson walks you through several tools you can consider for this task.
Responding to Comments
The best way to build a community on Facebook is to talk with your audience on a consistent basis. In this lesson, you'll learn how to respond to all reviews on your business' page.
How to Use Meta Business Suite
Streamline your social media work processes by maximizing the features of Meta Business Suite