Paid Advertising
This program will show you how to create effective advertising campaigns for your target audience.
Course Overview
This program will show you how to create effective advertising campaigns for your target audience.
Course Details
- 3 Modules
- 20 Lessons
- Interactive Quizzes
- Progress Tracking
Course Curriculum
Module 0: Paid Social
Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, and TikTok all offer the ability to businesses to promote their products or services. In this course, you'll get an introduction to each platform.
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Preview
Facebook Ads
Includes Quiz -
Preview
Twitter Ads
Includes Quiz -
Preview
LinkedIn Ads
Includes Quiz -
Preview
YouTube Ads
Includes Quiz -
Preview
TikTok Advertising
Includes Quiz -
Preview
Instagram Ads
Includes Quiz -
Preview
Pinterest Ads
Includes Quiz
Module 0: Search Ads
Google Adwords and Microsoft Advertising can be incredibly powerful tools for reaching people as they search for products online. In this course, you'll learn how to make the most out of these platforms.
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Preview
Intro to Google Ads
Includes Quiz -
Preview
Getting Started with Google Ads
Includes Quiz -
Preview
Google Ad Networks & Campaigns
Includes Quiz -
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Keyword Planner
Includes Quiz -
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Quality Score
Includes Quiz -
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Match Types
Includes Quiz -
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Ad Extensions
Includes Quiz -
Preview
Microsoft Ads
Includes Quiz
Module 0: Landing Pages
A landing page not only tells your users about your product or service, but it also encourages them to take action. In this course, you'll learn how to create high converting landing pages for your ad campaigns.
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Preview
Creating Your Offer
Includes Quiz -
Preview
Headlines
Includes Quiz -
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Page Content
Includes Quiz -
Preview
CTA
Includes Quiz -
Preview
Tracking Codes
Includes Quiz
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