Module 0: Landing Pages
A landing page not only tells your users about your product or service, but it also encourages them to take action. In this course, you'll learn how to create high converting landing pages for your ad campaigns.
Module Overview
A landing page not only tells your users about your product or service, but it also encourages them to take action. In this course, you'll learn how to create high converting landing pages for your ad campaigns.
Module Lessons
Creating Your Offer
The first step to creating a high converting landing page is to create an offer your users can't resist. This lesson will explain how to do that.
Headlines
Your headline is the first thing people see when they visit your landing page and the best way to make a great first impression. In this lesson, we'll explore the strategies you can use to make your headlines stand out.
Page Content
The content you add to your landing page will determine whether people take action or bounce off your page. This lesson will show you how to write content that gets your users to take action.
CTA
Your landing page's Call To Action (CTA) is a vital part of your landing page and an important tool for generating leads. This lesson shows you the tools and techniques you can use to create better CTAs.
Tracking Codes
As a marketer, it's important to track the performance of your campaigns, so you know what's working and what's not. This lesson will show you how to use UTM codes to make tracking data easier.