Module 0: Paid Social
Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, and TikTok all offer the ability to businesses to promote their products or services. In this course, you'll get an introduction to each platform.
Module Overview
Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, and TikTok all offer the ability to businesses to promote their products or services. In this course, you'll get an introduction to each platform.
Module Lessons
Facebook Ads
Facebook Ads is the go-to advertising platform for businesses who want to target users according to their interests, behaviors, location, and more. In this lesson, you'll discover how the platform works.
Twitter Ads
Creating ads on Twitter is a great way to increase your social media following and influence without having to follow other users. This lesson will give you an introduction to Twitter's unique ad platform.
LinkedIn Ads
LinkedIn a powerful social network for businesses who want to promote their products or services to other businesses or professionals. This lesson will explain how their ad platform works.
YouTube Ads
Video ads on YouTube can provide a huge return on investment for marketers, but requires different content than other social media platforms. Let's learn more about all of Youtube's ad options.
TikTok Advertising
If you are considering social media advertising, don't forget to consider TikTok! Let's learn more about their ad options.
Instagram Ads
Let's talk about Instagram ads. When it comes to ad options, hands down, Instagram offers the most options. Let's learn more.
Pinterest Ads
Pinterest often gets overlooked for social media ads, but can be a great option for the right brands. Let's learn more.