Module 0: Branding
Branding is what stays in the minds of customers after a marketing campaign has ended. In this course, you'll learn how businesses use branding to build brand loyalty.
Module Overview
Branding is what stays in the minds of customers after a marketing campaign has ended. In this course, you'll learn how businesses use branding to build brand loyalty.
Module Lessons
Intro To Branding
Branding is what makes your business unique and memorable. In this lesson, you'll learn the basics of branding and how companies use it to develop customer loyalty.
Business Trademarks
Businesses need to make sure they don't infringe on any existing trademarks when creating a brand. This lesson explains the trademarking process from start to finish.
Naming A Brand
Ever wondered how companies decide which brand names to use for their products or services? This lesson sheds some light into the steps involved in creating a brand name.
Creating a Brand Voice
Every brand needs to have a unique way of communicating with their target audience. In this lesson, you'll learn how to identify and create a brand voice.
Positioning Statements
A brand positioning statement is used to guide important marketing decisions within an organization. In this lesson, you'll learn how to create one.
Defining Brand Equity
Brand equity is a popular metric for measuring the overall value of a brand. This lesson explains how you can identify companies with high and low brand equity.
Creating Buyer Personas
Without buyer personas, it would be very hard for marketers to communicate with their target audience. This lesson shows you the steps involved in creating a buyer persona.