Module 0: Branding

Branding is what stays in the minds of customers after a marketing campaign has ended. In this course, you'll learn how businesses use branding to build brand loyalty.

Module Overview

Branding is what stays in the minds of customers after a marketing campaign has ended. In this course, you'll learn how businesses use branding to build brand loyalty.

Lessons
7
Quizzes
7

Module Lessons

Intro To Branding

Branding is what makes your business unique and memorable. In this lesson, you'll learn the basics of branding and how companies use it to develop customer loyalty.

Lesson 0 Includes Quiz

Business Trademarks

Businesses need to make sure they don't infringe on any existing trademarks when creating a brand. This lesson explains the trademarking process from start to finish.

Lesson 0 Includes Quiz

Naming A Brand

Ever wondered how companies decide which brand names to use for their products or services? This lesson sheds some light into the steps involved in creating a brand name.

Lesson 0 Includes Quiz

Creating a Brand Voice

Every brand needs to have a unique way of communicating with their target audience. In this lesson, you'll learn how to identify and create a brand voice.

Lesson 0 Includes Quiz

Positioning Statements

A brand positioning statement is used to guide important marketing decisions within an organization. In this lesson, you'll learn how to create one.

Lesson 0 Includes Quiz

Defining Brand Equity

Brand equity is a popular metric for measuring the overall value of a brand. This lesson explains how you can identify companies with high and low brand equity.

Lesson 0 Includes Quiz

Creating Buyer Personas

Without buyer personas, it would be very hard for marketers to communicate with their target audience. This lesson shows you the steps involved in creating a buyer persona.

Lesson 0 Includes Quiz