Module 0: Marketing Data
Keeping track of marketing data is an important part of growing a business online. In this course, you'll learn about the different tools and strategies you can use to collect and identify the right data for your marketing campaigns.
Module Overview
Keeping track of marketing data is an important part of growing a business online. In this course, you'll learn about the different tools and strategies you can use to collect and identify the right data for your marketing campaigns.
Module Lessons
Collecting Data
The first step thing you need to do before optimization your marketing data is collect the right data. In this lesson, you'll learn about two methods of data collection you can use to find out more about your website visitors and customers.
Identifying KPIs
Choosing the right KPIs will make it easier for you to achieve your marketing goals and reach the right audience. In this lesson, you'll learn how to select the right KPIs and which sources you can use to find high quality data about your customers.
Site Benchmarks
When managing a website, you need to set benchmarks that allow you to compare your performance over time. This lesson will share the best practices to follow when benchmarking a business' website.
Social Media Benchmarks
Setting social media benchmarks requires a different approach than benchmarking other channels. In this lesson, you'll learn about the strategies and tips you can follow when creating a benchmark for your social media marketing campaign.
Content Marketing Benchmarks
Benchmarking your content marketing campaigns is the best way to ensure your content reaches the right people at the right time. This lesson will teach you everything you need to know about setting effective content marketing benchmarks.