Module 0: Email Marketing Basics
Email marketing is one of the most effective ways of engaging with your audience and customers. This course will explain the basic concepts you need know before launching your first email campaign.
Module Overview
Email marketing is one of the most effective ways of engaging with your audience and customers. This course will explain the basic concepts you need know before launching your first email campaign.
Module Lessons
Choosing Your Platform
Selecting the right email marketing platform is the first step to creating effective email marketing campaigns. In this lesson, you'll discover three popular email marketing tools for managing your messages.
Email Laws
The CAN-SPAM Act is a law that governs what type of emails you can send to your email subscribers. In this lesson, you'll learn why it's important and how to keep email marketing campaigns legally compliant.
Setting Email Permissions
As an email marketer, you need to know how to ask your users for permission before you send emails to them. In this lesson, you'll learn about the three basic types of permission and how to implement them in your email marketing campaigns.
Creating Incentives
People are more likely to share their email with you if you offer them a valuable incentive that helps solve a problem. In this lesson, you'll learn how to select the right incentives for any of your emails marketing campaigns.
Building An Email List
An email list is a valuable asset for any business and an effective way to increase your conversion rates. In this lesson, you'll discover the strategies you can use to build your email list quickly.