Module 0: Marketing Basics
Every business needs a marketing strategy to build awareness and attract customers. This course will explain which strategies work and which ones don't.
Module Overview
Every business needs a marketing strategy to build awareness and attract customers. This course will explain which strategies work and which ones don't.
Module Lessons
Marketing terms
Marketers use specific terminology to describe different activities. In this lesson, you'll learn about the most commonly used terms for email, social media, and search engine marketing.
Return on Investment (ROI)
Return on Investment (ROI) is an important metric for calculating the performance of your marketing campaigns. This lesson shows you the formula for calculating ROI and includes examples of how you can use it to get the best results.
Marketing mix
Marketing mix refers to the different decisions a company needs to make when marketing their products or services. This lesson explains the different components that make up the marketing mix.
Types of Media
There are three main types of media businesses can use to reach their online and offline audiences. In this lesson, we cover all three media types and explain how to leverage them.
SMART Goals
SMART is a popular acronym marketers use when setting goals for their marketing campaigns. In this lesson, you'll discover what it means and how to implement it in your campaigns.
Measuring data
When collecting data on your marketing campaigns, you need to make sure your numbers are accurate and relevant to your goals. In this lesson, you'll learn about the most important metrics to track.
Conversion funnels
A conversion funnel is a very useful tool for organizing your marketing campaigns. This lesson will teach you everything you need to know about creating effective funnels.