Install Digital LMS App

Install our app for a better experience with offline access and faster loading times.

Module 0: Marketing Basics

Every business needs a marketing strategy to build awareness and attract customers. This course will explain which strategies work and which ones don't.

Module Overview

Every business needs a marketing strategy to build awareness and attract customers. This course will explain which strategies work and which ones don't.

Lessons
7
Quizzes
7

Module Lessons

Marketing terms

Marketers use specific terminology to describe different activities. In this lesson, you'll learn about the most commonly used terms for email, social media, and search engine marketing.

Lesson 0 Includes Quiz

Return on Investment (ROI)

Return on Investment (ROI) is an important metric for calculating the performance of your marketing campaigns. This lesson shows you the formula for calculating ROI and includes examples of how you can use it to get the best results.

Lesson 0 Includes Quiz

Marketing mix

Marketing mix refers to the different decisions a company needs to make when marketing their products or services. This lesson explains the different components that make up the marketing mix.

Lesson 0 Includes Quiz

Types of Media

There are three main types of media businesses can use to reach their online and offline audiences. In this lesson, we cover all three media types and explain how to leverage them.

Lesson 0 Includes Quiz

SMART Goals

SMART is a popular acronym marketers use when setting goals for their marketing campaigns. In this lesson, you'll discover what it means and how to implement it in your campaigns.

Lesson 0 Includes Quiz

Measuring data

When collecting data on your marketing campaigns, you need to make sure your numbers are accurate and relevant to your goals. In this lesson, you'll learn about the most important metrics to track.

Lesson 0 Includes Quiz

Conversion funnels

A conversion funnel is a very useful tool for organizing your marketing campaigns. This lesson will teach you everything you need to know about creating effective funnels.

Lesson 0 Includes Quiz

This app uses cookies to enhance your experience and analyze our traffic. We also share information about your use of our site with our analytics partners.

By clicking "Accept All", you consent to our use of cookies as described in our Privacy Policy.

Age Verification

This app contains educational content that may require parental guidance for users under 13 years of age.

By clicking either button, you confirm that you have read and agree to our Terms of Service and Privacy Policy.