Module 0: Business Basics
Understanding how small businesses work is the first step to becoming a successful marketer. In this course, you'll gain valuable insight into the inner workings of small businesses.
Module Overview
Understanding how small businesses work is the first step to becoming a successful marketer. In this course, you'll gain valuable insight into the inner workings of small businesses.
Module Lessons
Small Businesses
Small businesses are the backbone of local economies. This introductory course gives you an insight into the inner workings of small businesses and why marketing is so important for these organizations.
Target Markets
The ability to identify target markets is an important skill for any marketer. In this lesson, you'll learn about the importance of creating a target market.
Niche Markets
Every mass market consists of several smaller sub-markets called niches. In this lesson, you'll learn about niche markets and why they are so important for marketers.
SWOT Analysis
The SWOT analysis framework is a must-know for any marketer. In this lesson, you'll learn how to perform a SWOT analysis and use the results to inform your marketing strategy.
Introduction to Binshadme Digital Learning
Discover what makes us so special and how it can open the door to your new marketing career.
Customer Journey Maps
A customer journey map defines every step that customer goes through when interacting with a business. This lesson shows you how to develop a customer journey map that delivers positive results.
Business Growth
Every business goes through a series of distinct stages before becoming successful. This lesson walks you through the five critical stages of business growth.
Value proposition
A value proposition is what makes a business different from all other competitors in the market. After completing this course, you'll know the steps and strategies involved in creating a compelling value proposition.