Module 0: Email Content
Adding relevant, compelling content to your emails will increase your marketing ROI and help you grow your email list. In this course, you'll discover the techniques and strategies you can use to create amazing content for your emails.
Module Overview
Adding relevant, compelling content to your emails will increase your marketing ROI and help you grow your email list. In this course, you'll discover the techniques and strategies you can use to create amazing content for your emails.
Module Lessons
Format
Selecting the right format for your email marketing campaigns will help you create content that leads to more conversions and sales. In this lesson, you'll learn about the best email formats to use when reaching out to your subscribers.
Branding
As a marketer, it's important to create emails that match the existing branding of a business. This lesson will show you how to implement effective branding in your emails.
Links
Adding links to your emails not only helps your users navigate your emails, but it also allows you to track the performance of your campaigns with greater detail. In this lesson, you'll learn about the different types of links you can add to your messages.
Subject Lines
The quality of your subject lines will determine whether or not someone clicks on your email in their inbox. This lesson will teach you how to write compelling subject lines for your audience.
Mobile Design
Creating mobile-friendly emails is a great way to increase your open rates and campaign performance. In this lesson, you'll learn how to ensure your emails show up correctly on smartphones and tablets