Email Marketing » Campaign Optimization
Email Spam Filters
As a marketer, your goal should be to create emails that end up in your subscriber's inbox rather than their spam box. In this lesson, you'll learn about the strategies and techniques you can use to avoid email spam filters.
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Analyzing Data
Once you've launched your campaign, you'll need to spend some time analyzing your data and assessing the performance of your emails. This lesson will show you the right way to analyze your data.
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When sending out emails to your subscribers, you need to make sure you tailor your message based on your audience's needs and wants. In this lesson, you'll learn how to segment your email marketing campaigns and improve your ROI.
Preview lessonAutomation
Email marketing automation is the process of sending automated emails based on specific events or actions taken by your subscribers. In this lesson, you'll discover how to leverage automation to improve the effectiveness of your campaigns.
Preview lesson