Paid Advertising » Search Ads

Keyword Planner

Keywords are the backbone of your Adwords campaigns and an excellent way to reach people as they're searching for your products or services. This lesson will show you how to select the right keywords.

Lesson Overview

...

This is just a preview

Register or log in to access the full lesson content, quizzes, and track your progress.

Access Full Content

Create an account to unlock this lesson and all other content in this course.

What you'll get:

  • Full access to all lesson content
  • Interactive quizzes to test your knowledge
  • Progress tracking across all courses

More Lessons in This Module

Intro to Google Ads

Google Ads are an effective way to drive qualified traffic to your business while they're searching for products and services like the ones you offer. Let's learn more.

Preview lesson

Getting Started with Google Ads

Setting up your Adwords account is the first step to launching ad campaigns across Google's search engine and partner sites. This lesson shows you the right way to set everything up.

Preview lesson

Google Ad Networks & Campaigns

There are three main campaign types you can create after logging into your Google Ads account. In this lesson, you'll learn how to select the right campaign based on your marketing goals.

Preview lesson

Quality Score

Google Ads use the quality score metric to determine the position of your ads on search results. This lesson explains the different strategies you can use to increase your quality score.

Preview lesson

Match Types

Google's keyword match type feature gives you the ability to target your ads with precision. In this lesson, you'll learn about the different match types and their strengths and limitations.

Preview lesson

Ad Extensions

Enabling ad extensions in your Adwords account will allow you to add more detail to your ads and help you increase your click through rates. This lesson explains how ad extensions work.

Preview lesson

Microsoft Ads

Microsoft Advertising (formerly Bing Ads) isn't as popular as Google or Facebook Ads, but it's still an effective way to connect with your audience online. This lesson will show you the best way to use the platform.

Preview lesson