Module 0: Content Marketing Basics
Content marketing is all about providing relevant, useful information that helps your audience solve a problem. In this course, you'll learn how businesses use content marketing to their advantage.
Module Overview
Content marketing is all about providing relevant, useful information that helps your audience solve a problem. In this course, you'll learn how businesses use content marketing to their advantage.
Module Lessons
Benefits Of Content Marketing
Content marketing is an important part of growing your business online. In this lesson, you'll discover all the benefits of adopting a content marketing strategy.
Goals
Setting the right goals is critical to the success of your content marketing campaigns. In this lesson, you'll discover how to create goals that drive results for your business.
Blogging
In this lesson, you'll learn the basics of blogging and find out how blogs can be used to increase a business' visibility and user engagement.
Visual Content
Visual content is often more effective than written content. In this lesson, you'll learn about the different tools and strategies you can use to make your visual posts stand out.
Video
With the rise of video technology, it's now easier than ever for businesses to create videos for their audiences. This lesson will show you everything you need to know about using videos in your content marketing campaigns.
Podcast
Podcasts have gained alot of popularity in recent years, and they continue to be an effective way for businesses to reach audiences. This lesson will give you an introduction to the world of podcasting.
Distribution
As a content marketer, its important to know which channels to use to distribute your content. In this lesson, you'll learn how to create a content distribution strategy that works.
Viral Strategies
There's an art and a science to making your content go viral across social media and other channels. This lesson explains the key components of a viral post.