Public Relations

Learn about the Public Relations basics, strategies and best practices for incorporating into a marketing campaign.

Course Overview

Learn about the Public Relations basics, strategies and best practices for incorporating into a marketing campaign.

Course Details

  • 2 Modules
  • 5 Lessons
  • Interactive Quizzes
  • Progress Tracking
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Course Curriculum

Module 0: Public Relations Basics

Learn the definition of public relations, the value of a campaign, the types of campaigns you can execute and key terms to know.

  • What is Public Relations (PR)?

    Includes Quiz
    Preview

  • The Value of PR

    Includes Quiz
    Preview
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Module 0: Pitching the media

Learn the basics and best practices for crafting a message to media outlets, bloggers and influencers. As well as, ways to measure your efforts and tools that can help you.

  • Types of media pitches

    Includes Quiz
    Preview

  • Developing your media pitch

    Includes Quiz
    Preview

  • PR Tools and Measurements

    Includes Quiz
    Preview
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