Influencer Marketing
Learn about the rules, techniques, and strategies required to run a successful Influencer Marketing program.
Course Overview
Learn about the rules, techniques, and strategies required to run a successful Influencer Marketing program.
Course Curriculum
Module 0: Influencer Marketing Basics
Learn what Influencer Marketing is. Learn the steps to planning your first campaign. Understand what metrics you should be measuring.
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What is Influencer Marketing?
Includes Quiz -
How does an Influencer Marketing campaign work?
Includes Quiz -
Measuring the ROI of Influencer Marketing
Includes Quiz
Module 0: Brands and Influencers
Learn how brands can establish the best parameters for their influencer marketing campaign. How to pick the right influencer. Which strategies to implement and what tools to use.
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Picking the right influencer
Includes Quiz -
Influencer marketing strategies
Includes Quiz -
Tools to consider
Includes Quiz
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